COMING SOON
SEPTEMBER 2025
"A weak Steam storefront can kill your traffic, confuse potential players, and stop them from ever clicking wishlist "
Crack the Algorithm
Learn what drives visibility through tags, traffic sources, and click-through rates.
Write to Convert
Craft short descriptions, long descriptions, and CTAs that speak to real players.
Set Cohesive Messaging
Ensure your trailers, banners, and tags are working together, not against each other.
Optimise with Data
Read and act on real performance data to strengthen your Steam page over time.
Who Should Join ?
Indie Devs & Self-Publishing Teams
This masterclass will benefit indie developers and small teams navigating the challenges of self-publishing on Steam. Without a full marketing department, your storefront needs to do the heavy lifting, capturing attention, building trust, and converting interest into wish lists.
Early-career Marketers
If you're just starting out in game marketing, community, or production, this masterclass will give you the real-world tools that formal training often skips. This session is perfect if you're looking to up-skill, contribute more meaningfully to your team, or take the lead on a Steam page with confidence.
Meet the Professional
Jarvs Tasker
Jarvs is the Head of Communications at Happy Volcano, the indie studio behind You Suck at Parking and upcoming factory builder Modulus. With a background in community marketing, accessibility consulting, and content creation, she has worked across multiple indie titles, helping developers connect with players in meaningful ways. Passionate about fostering inclusive game communities, she previously drove community efforts at Raw Fury, working on titles such as Dome Keeper, Sable, Moonstone Island and the upcoming Blue Prince, and has been a driving force in industry-wide accessibility initiatives.
Patrick Jones - Course author
The Into Games Masterclass Series
We're teaming up with leading industry professionals to deliver a new series of hands-on, live masterclasses. Covering every major game dev discipline, from audio to QA, design to production, each session offers direct access to professionals working in the industry today.
Each masterclass runs for 2–3 hours and focuses on the kinds of practical skills and real-world workflows that often don’t get covered in formal training.