Concept Art sprint

Bring a Waterfront Game World to Life with Anna Hollinrake

Create captivating game worlds and characters with Anna Hollinrake, former lead artist on Fall Guys, BAFTA Breakthrough Brit, Creative Director on Crescent County, and studio founder at Electric Saint. 

In this course, you'll design a unique waterfront game world, developing both its environment and characters while mastering essential techniques and balancing real-world constraints. Join today to learn how to build cohesive game concepts through storytelling, crafting compelling characters and environments that work together to bring your world to life.
  • Create Portfolio-Ready Art
  • Master Worldbuilding 
  • Enhance Visual Problem-Solving
  • Develop Character and Environment Cohesion

Join us today 

Join us today

Join us today

Join us today

Join us today

Join us today

Join us today

3-21, FEB 2025
6-8 PM

*UK Local Time (GMT)
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THE SPRINT BRIEF 

Design a WATERFRONT Game World with a Unique Character
All Sprints focus on industry-relevant briefs to help you build hands-on skills. In this Sprint, you'll design an environment set in a waterfront world with a single character. The goal is to create cohesive concept art that reflects both the character and the environment working together within this unique setting.

Who is this course for?

designed for aspiring and junior concept artists with a foundational understanding of drawing and digital painting. It's ideal for those comfortable working in any digital drawing software, such as Photoshop, Procreate, or Krita. 

While not required, it’s a bonus if you have a basic understanding of 3D block outs, some familiarity with environment and scene design, or awareness of the game production pipeline. If you're looking to expand your art skills within a game setting, this course will provide valuable, hands-on experience.

If you are not sure if this is for you, please contact us.

For Aspiring Concept Artists

This course is designed for beginner artists interested in expanding their experience and skill set in game art.  

Experienced In Drawing

To fully participate, you should have foundational understanding of drawing and digital painting. It's ideal for those comfortable working in digital drawing software, such as Photoshop, Procreate, or Krita.

 This course is tool agnostic, you may use any digital drawing tool you are comfortable with.
Note -The Sprint Leader will demonstrate using Photoshop.  

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From Anna Hollinrake's Portfolio

From Creative art direction on Fall Guys and Crescent County to styling indie favourites like Lola and the Giant and Arca's Path VR, Check out Anna's amazing art skills on game projects!
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The Sprint Experience

Highlights from how we run our Sprint Courses

Real Time Instruction

Fully live remote course with real-time instruction
(no pre-recorded content)

Industry Professional Led

Collaborate closely with a  top game industry professionals to gain insights into industry standards and trends

Portfolio Project

Create a tangible portfolio piece to showcase your game development skills and impress potential employers

Level Up Skills

Bridge skill gaps, refine abilities and maintain an edge over competitors

Guided Progress

Experience personal accountability with regular progress checks, Q&As and feedback

Coordinator & Peer Support

 Learn and network with like-minded peers, facilitated by an Into Games team member 

Key Information

We are a little bit different from other online courses so please make sure you are clear on what we offer and if you are at the right stage in your learning journey to take part. Get in touch if unsure.

01

Software requirements

In this course, the Sprint Leader will demonstrate tasks using Photoshop. While we aim to remain software agnostic and encourage participants to use the tools they are most comfortable with, please note that we cannot provide guidance for every software option.

02

This course is not for complete beginners

You need to be age 18+. This course is not for complete beginners. This Sprint course is designed for graduates, juniors and freelancers with some experience. You should already have some experience in game development projects. 

03

Showcase and game jam

At the end of each Sprint, participants are invited to showcase their work in our virtual exhibition and further hone their skills by participating in a game jam. Both activities are optional.

04

We are based in the United Kingdom

Our team and colleagues are all based in the United Kingdom, our time zone and case studies will reflect this. However, we welcome participants from all over the world and try to present content that is universal. 

05

Time commitments

This is a 3-week online course, with all live sessions taking place in the evenings from 6pm-8pm BST (UK local time). You can review the activity dates below. Participants can expect to invest about 10-15 hours per week on this course.

LEVEL UP TODAY! 

Into Games is a non-profit committed to making quality game development training affordable and accessible.
We offer bursaries and discounts for those from low-income backgrounds, so everyone has the chance to gain valuable experience.
Meet your sprint leader

Anna Hollinrake

Anna Hollinrake is an award-winning art director, game developer, and BAFTA Breakthrough Brit. She is the co-founder and Creative Director of the indie studio Electric Saint. With over eight years of experience across six titles, she has worked as an Art Lead on Fall Guys at Mediatonic, where she built the Creative Services team for a 50-million-player launch, Creative Director on Crescent County and Art Director on the BBC animated show Love Monster. Her career spans a wide range of projects, from defining art styles for games like Lola and the Giant and Arca's Path VR to contributing to beloved franchises such as Adventure Time and Magic: The Gathering.

Anna is also an active mentor and speaker within the UK games industry, She has contributed to publications like MCV/Develop and ImagineFX, regularly sells her work at nationwide events, and successfully launched an apparel Kickstarter.
Patrick Jones - Course author

You'll love learning with us

"I find it hard to open up and really connect with people, this course made me feel more comfortable with people, my own art and provided the knowledge that I needed to pursue a goal I have avoided for awhile."
⭐⭐⭐⭐⭐
FELIX, ConCEPT ART Sprint
I feel reaffirmed as an artist after taking the Concept Art Sprint! Anna has guided us through all aspects of worldbuilding and has given invaluable insight on enviroment and character concepts. I can happily say I have improved so much as an artist and will be back for the next sprint!
⭐⭐⭐⭐⭐
FLAVIA, CONCEPT ART SPrint
"I loved my time on the Sprint course. I gained knowledge on perspective, development, the no nos and lots more! Anna was great with such a friendly and inviting personality I didn't want the course to end. I met some great people from this course that I hope I will meet in person one day!"
⭐⭐⭐⭐⭐
EMMA, CONCEPT ART Sprint
"This course has been inspiring and so much fun! The live brief has been challenging, opening up new ways of thinking of ideas and giving me the push I needed to focus on my own practice. Jenny and Anna made a great supportive space and atmosphere within the sessions where you felt comfortable to ask questions, contribute and share your work. I would 100% take part in this course again and would recommend everyone interested in concept art to join! "
⭐⭐⭐⭐⭐
Jennifer, Concept Art Sprint
"As a teacher and game artist, I got a lot of valuable knowledge from Into Games Sprints. I have a better understanding not only on how to teach Concept Art to my students, but also to make my ideas clearer. What I liked is that I could develop two little pieces of a worldbuilding idea I had for a long while, give it shape, and show it to others."
⭐⭐⭐⭐⭐
MIGUEL, CONCEPT ART Sprint
"Nervously enrolled in the course looking to test my abilities as an illustrator in a different environment. Came out the other side feeling inspired and with a supportive network spurring me on. Anna and Jenny were great and I may even sign up again next time! Epic"
⭐⭐⭐⭐⭐
MArtin, CONCEPT ARTSprint

Frequently Asked Questions

Will I get a certificate?

We award certificates based on overall engagement, not just attendance. It’s not about perfection! For example, if you missed a few live sessions but submit to the showcase, it will help balance your engagement points. Similarly, good attendance without all submissions can still lead to certification.

Certificates are password-locked and emailed to participants who have reasonably engaged. As an absolute minimum, participants should at least 50% of sessions.

I can't make all the dates - is this still for me?

While we recommend that you try to attend as many of the live and group sessions as possible, we understand that might not be possible. All sessions are recorded for participants, and you have 24-7 access to content and support for the duration of the Sprint. 

Is financial Aid or assistance available?

Yes, we have a variety of discounts and sponsored places on our courses. Please check out our affordability page for more information on criteria and application. Financial Aid is only available for UK residents.

Do you offer refunds?

Please read our refund policy here and contact our team for support. 

My question is not answered here 

Please contact sprints@intogames.org
We are a non-profit organisation that helps people, no matter their background, get access to rewarding roles in the games sector.

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